But with a range of government initiatives and new laws enabling this natural process to take place in almost any public area, the days of having to hide away in toilets or rushing off home to feed your baby, are long gone.
However, that now leaves another problem and that's of course breastfeeding fashion.
Thankfully this trend has moved on from the traditional hoisted T-shirt or an artfully draped pashmina, with a range of companies introducing stylish must-have pieces.
Peaks of London is just one of the many, and has recently launched its highly anticipated AW12 collection, which lets you breastfeed without compromising on style.
The collection is injected with jades, warm tomato reds and crisp blacks, whilst vibrant feather prints give a Japanese edge to feminine silks. Cotton sateens and soft knit stretch fabrics are also key to creating a soft silhouette.
And there's a choice for any occasion, from a top paired with jeans for a relaxed day at the park, or a divine dress for a special occasion.
The Drape dress, a favourite with Sienna Miller, can now be found in a luxe silk, and in our opinion can be worn long after breastfeeding stops.
See the below for a few of our faves from the Autumn/Winter 2012 collection.
